WHY WE'RE STARTING WITH FABRIC
Before a logo, a label or a campaign, there's the question of how a garment feels. We're reviewing jersey, fleece and loopback cotton swatches to understand which constructions suit each piece.
EXPLORE MATERIALSTHE STUDIO JOURNALTHE WORK
THE WORK
BEHIND
THE FORM.
Small updates from the making of the first collection. No manufactured hype. Just the things worth sharing.
THREE PIECES. ONE POINT OF VIEW.
The Form starts with a T-shirt, a hoodie and a sweatshirt. Not because they're new ideas, but because the most familiar pieces leave the least room for compromise.
MEET THE COLLECTIONFROM SWATCHES TO SOMETHING REAL
Next comes the work that photographs can't prove: sampling, fitting, washing and wearing. We'll share progress as it becomes meaningful, rather than announcing dates before we're ready.
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